PRIVACY POLICY

Last Updated: April 10, 2025

INTRODUCTION

Itera, LLC ("Itera," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our Amazon PPC application (the "App").

Please read this Privacy Policy carefully. By accessing or using the App, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our App.

INFORMATION WE COLLECT

We collect information that you provide directly to us, information we collect automatically when you use the App, and information from third parties, including Amazon.

Information You Provide to Us

We may collect the following information you provide to us:

  • Account Information: When you register for an account, we collect your name, email address, password, and other information necessary to create and maintain your account.
  • Profile Information: Information you add to your profile such as your business name, business address, and phone number.
  • Payment Information: If you make purchases through our App, we collect payment information, including credit card numbers, billing address, and other payment details. Please note that we use a third-party payment processor, and we do not store your complete payment information.
  • Communications: When you communicate with us, we collect information you provide in your communications, including customer support inquiries.

Information We Collect Automatically

When you use our App, we automatically collect certain information, including:

  • Usage Information: Information about your interactions with the App, such as the features you use, the time spent on the App, the pages you visit, and other similar information.
  • Device Information: Information about the device you use to access our App, including hardware model, operating system, unique device identifiers, and mobile network information.
  • Log Data: Information that your browser or device sends whenever you use our App, such as your IP address, browser type, browser version, and the pages of our App that you visit.
  • Cookies and Similar Technologies: We use cookies and similar tracking technologies to track activity on our App and to collect certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.

Information from Third Parties

We receive information about you from third parties, including:

  • Amazon Seller Account Information: When you connect your Amazon Seller Account to our App, we access information from your account, including but not limited to, your seller ID, marketplace information, advertising campaigns, performance metrics, and product listings.
  • Other Third-Party Services: We may receive information about you from other third-party services that you integrate with our App.

HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes, including:

  • To provide, maintain, and improve our App
  • To create and maintain your account
  • To process and complete transactions
  • To optimize your Amazon PPC campaigns
  • To send you technical notices, updates, security alerts, and administrative messages
  • To respond to your comments, questions, and customer service requests
  • To communicate with you about products, services, offers, and events
  • To monitor and analyze trends, usage, and activities in connection with our App
  • To detect, prevent, and address technical issues, fraud, or other illegal activities
  • To comply with legal obligations

DISCLOSURE OF YOUR INFORMATION

We may share your information in the following circumstances:

  • With Service Providers: We share information with third-party vendors, consultants, and other service providers who need access to such information to carry out work on our behalf.
  • With Amazon: We share information with Amazon as necessary to provide our services related to your Amazon PPC campaigns.
  • For Business Transfers: If we are involved in a merger, acquisition, financing, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
  • For Legal Purposes: We may disclose information if we believe that disclosure is reasonably necessary to comply with a law, regulation, legal process, or governmental request.
  • With Your Consent: We may share information with third parties when you consent to such sharing.

DATA RETENTION

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

DATA SECURITY

We have implemented appropriate technical and organizational measures designed to protect the security of your personal information. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

YOUR RIGHTS AND CHOICES

Depending on your location, you may have certain rights regarding your personal information, including:

  • Access: You may request access to your personal information.
  • Correction: You may request that we correct inaccurate or incomplete information.
  • Deletion: You may request that we delete your personal information.
  • Restriction: You may request that we restrict the processing of your personal information.
  • Data Portability: You may request a copy of the personal information you provided to us in a structured, commonly used, and machine-readable format.
  • Withdrawal of Consent: You may withdraw your consent at any time where we rely on consent to process your personal information.

To exercise any of these rights, please contact us using the contact information provided below.

CHILDREN'S PRIVACY

Our App is not intended for children under the age of 13. We do not knowingly collect or solicit personal information from children under 13. If you are under 13, please do not provide any information on our App. If we learn that we have collected personal information from a child under 13, we will promptly delete that information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date. If we make material changes to this Privacy Policy, we will notify you by email or by posting a notice on our App prior to the changes becoming effective. Your continued use of the App after any changes to this Privacy Policy constitutes your acceptance of such changes.

CONTACT US

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Itera, LLC
Email: melissa@itera.me
Address: [Insert your company's physical address]

CALIFORNIA PRIVACY RIGHTS

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, please visit [www.itera.com/privacyrights].

INTERNATIONAL TRANSFERS

Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. Specifically, our servers are located in [list applicable countries]. However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy.

DO NOT TRACK SIGNALS

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. At this time, our App does not respond to browser "Do Not Track" signals.

By using our App, you consent to the collection, use, and sharing of your personal information as described in this Privacy Policy.